Search Marketing Information

Search Engine Optimization Process

Search Engine Optimization is the process of making your site “search engine friendly” so that search engines will be more likely to rank your site highly in search results. With so many millions of websites competing to be found via search engines, it is wise to make it as easy as possible for a search engine to recognize that your site is a valuable match.

Many people new to the world of search engines assume that there is a significant human aspect involved to search engine rankings. That is, they think that a team of people review websites and then ranks the website accordingly. Nothing could be farther from the truth. Search engines are purely automated things. Google indexes over 4 billion web pages. It would be impossible to employ enough people to categorize so many. Therefore, search engines have automated computer programs called “search engine spiders” that look at each website and determine under which search terms it should appear.

So what exactly is done during optimization to make a site more search engine friendly? The process is multifaceted, and not easily pinned down to one or two steps. Because of this, search engine optimization is often viewed as a vague, almost nebulous process, but its many aspects are actually well-defined. Search engine optimization is something that involves the entire website: its design, marketing strategy, copy, structure and popularity.

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Labels: search engine optimization, seo

posted by Sean @ Thursday, February 22, 2007