Writing Sales Copy For Website
Your homepage is the first thing that your website visitor sees, so it better be good. It’s your hook. But contrary to popular belief (and sometimes natural intuition), your goal for a homepage is not to inform or to tell anyone anything. Your #1 goal for a homepage is for your website visitor to click forward and not back. That is, it is to convince them that you have something on your website worth spending their time on.If you’ve ever taken a sales class in anything, they’ll tell you the first step to selling is making the customer say “yes” to something, anything. That’s why telemarketers always ask you stuff like, “What would you say if I told you I could save you 10% on your phone bill every month, and it would only take you 10 minutes of your time today?” Because what are you going to say? I don’t want to save 10%? Of course not. You have to say, “Well, I guess that sounds pretty good.”
Clicking is the web version of saying “yes” in the sales world. So your first step is to make the customer want to click forward. Fortunately, you don’t need to tell them much to do that. To do that they only need to be able to answer two things:
What’s in it for me? Where do I click?
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Labels: website copy, writing
posted by Sean @ Thursday, February 22, 2007
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